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Welcome to 15Mins英語咖啡館! In today’s episode, Lydia and Cariya from the Ecom Book Club join us to dive into the fast-paced world of e-commerce during the all-important fourth quarter. From the frenzy of Double Eleven to the deals of Double Twelve, we are going to check out what happened to Ralph Lauren this Double 11 - paradox of skyrocketing sales and soaring return rates.
歡迎來到英語咖啡館!在今天的節目中,我們邀請到電商讀書會的 Lydia 和 Cariya,一起深入探討年度最關鍵的第四季度電商快節奏世界。從雙十一的購物狂潮到雙十二的超值優惠,我們將聚焦 Ralph Lauren 在今年雙十一的奇特遭遇——銷量飆升卻退貨率也同步攀高的矛盾現象。
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