每日英語跟讀 Ep.940: 小七聯名球鞋將上市？日本最強聯名設計引熱議 Japanese designer creates co-branded sneakers, sparks heated discussion

近年吹起一股聯名風潮，各個服飾、運動大牌紛紛推出聯名商品搶商機。一名日本設計師發揮創意，將日常生活常見大牌包括7-11、Netflix皆融入球鞋設計，引起網友熱議，直呼「好想買一雙！」

Co-branding strategies have become increasingly popular in recent years, with clothing and sports brands launching co-branded products to develop niche markets.

With this observation in mind, a Japanese designer has tried to incorporate popular brands into his sneaker designs, including 7-11, Netflix and Japan’s famous brand “Akabako (Red Box) Beauty Soap,” attracting netizens’ attention. Someone immediately said: “I want to buy a pair!”

日本設計師ミチル在推特(@mitiruxxx)PO出一系列融合各大品牌元素的設計球鞋，從日本知名零食大牌Calorie Mate、桔梗信玄餅Shingen Mochi、Suntory天然水、到保鮮膜大牌saran wrap，各種日常品牌讓日本網友感到非常親切。

Japanese illustrator “ミチル” (@mitiruxxx) recently tweeted a series of design sneakers with elements of various household brands, ranging from Calorie Mate, Shingen Mochi and Suntory natural water to saran wrap.

除了日本牌子之外，這位插畫家也有顧及到海外粉絲，設計出Netflix、7-11以及第一代蘋果電腦iMac G3的聯名球鞋樣式。其中最受歡迎的是7-11便利商店圖樣球鞋，球鞋上印著7-11招牌綠底，搭配紅橘條紋，讓粉絲直呼好想買一雙！

In addition to the Japanese brand, the illustrator looked at overseas markets, designing sneaker patterns for Netflix, 7-Eleven, and the first-generation Apple computer, the iMac G3.

The most popular sneakers are the 7-Eleven Convenience Store Sneakers, featuring 7-Eleven’s signature green and red-orange stripes, making fans eager to buy a pair.

然而，目前這些球鞋僅止於設計圖，並未上市，但若是粉絲積極敲碗，或許有一天Nike就會考慮推出超可愛7-11聯名設計球鞋。

However, these sneakers are currently only available in designs and not available on the market. Hopefully, if fans are eager for these cool sneakers, maybe one day Nike will consider releasing a super cute 7-Eleven co-branded design sneaker.

Source article: https://chinapost.nownews.com/20200813-1685488