每日英語跟讀 Ep.K546: Universal Parks & Resorts Unveils New Name: Get Ready to Explore the Universal Destinations & Experiences!
Universal Parks & Resorts, the parent company of popular theme parks like The Wizarding World of Harry Potter and The Amazing Adventures of Spider-Man, is rebranding itself with a new name - Universal Destinations & Experiences. The rebranding comes as a way to better reflect the vast array of experiences and attractions that the company offers in multiple locations, including Florida, Southern California, Japan, and China.
環球主題樂園度假區是知名主題樂園，例如哈利波特的巫師世界和蜘蛛人的驚奇冒險，現在以新名稱重新定位自己 - 環球目的地與體驗（Universal Destinations & Experiences）。這次重新定位是為了更好地反映該公司在多個地點（包括佛羅里達、南加州、日本和中國）提供的多樣化體驗和景點。
The rebranding announcement comes after Universal Parks & Resorts announced two new projects - a children's park in Frisco, Texas, and an immersive horror entertainment experience based on Universal's classic horror films in Las Vegas. The new name is seen as a way for the company to more effectively communicate the range of offerings that are available to guests.
環球主題樂園度假區宣布兩個新項目之後，即位於德克薩斯州弗里斯科的兒童樂園，以及基於環球經典恐怖電影的沉浸式恐怖娛樂體驗在拉斯維加斯推出。新名稱被認為是該公司更有效地傳達給遊客可用的各種選擇的一種方式。
According to Mark Woodbury, the chairman and CEO of Universal Destinations & Experiences, the new name is a reflection of the company's desire to be the "destination of choice" for visitors in existing and future markets. The new name represents a commitment to providing guests with unparalleled experiences that they won't find anywhere else.
根據環球目的地與體驗的董事長兼首席執行官Mark Woodbury所說，新名稱反映了該公司希望成為現有和未來市場遊客的“首選目的地”的願望。新名稱代表著該公司致力於為遊客提供他們在其他地方找不到的卓越體驗。
Universal Destinations & Experiences offers an array of attractions and experiences that cater to a diverse range of interests, from thrilling roller coasters and interactive rides to immersive experiences based on popular franchises like Harry Potter and Jurassic Park. With the rebranding, the company hopes to continue to be a leader in the theme park industry and offer visitors an unforgettable experience at any of its global locations.
環球目的地與體驗提供一系列的景點和體驗，迎合了各種不同的興趣，從刺激的過山車和互動遊戲到基於流行品牌如哈利波特和侏羅紀公園的沉浸式體驗。通過重新定位，該公司希望繼續成為主題樂園行業的領導者，並在其全球各地的任何地方為遊客提供難忘的體驗。Reference article: https://apnews.com/article/universal-theme-park-name-change-e97a3ab13a9083d5111ecb9615656a15