國際時事跟讀 Ep.K648: Taylor Swift's Impact on the Economy: Exploring Swiftonomics
Taylor Swift, the 33-year-old American superstar, is not just dominating the music industry but also making shrewd business decisions that have a far-reaching impact on the U.S. economy. Affectionately dubbed "Swiftonomics" or "Taylornomics," Swift's prowess extends beyond her musical talents, as she leverages her influence to boost the economy and reshape labor compensation dynamics.
33歲的美國巨星泰勒絲，不僅在音樂行業中占據主導地位，還在商業決策方面展現了深遠的影響，對美國經濟產生了重大影響。這位被人們親切地稱為「斯威夫經濟學」或「泰勒經濟學」的天才不僅在音樂才華上出類拔萃，還藉著自己的影響力來促進經濟增長，並重塑勞動補償機制。
Swift's latest tour strategically targets the spending power of women who have seen increased wages post-COVID-19 and are eager to invest in experiences like live concerts. As the second-richest self-made woman in the U.S. music industry according to Forbes, Swift's global tour is set to include over 140 concerts across five continents throughout 2023 and 2024.
泰勒絲的最新巡演有意地瞄準了在後疫情時代工資增加的女性，這些女性渴望在現場音樂會等場合奢侈消費。根據《富比士》的排名，這位白手起家的女性在美國音樂行業中名列第二富有，其全球巡演計劃將於2023年和2024年在五大洲進行超過140場音樂會。
Alicia Modestino, an associate professor of public policy and economics at Northeastern University, highlights the significant impact of Swift's tour. With skyrocketing ticket prices, record-breaking attendance, and impressive revenues, Swift's tour is leaving an indelible mark on the music industry.
東北大學公共政策與經濟學副教授艾莉西亞·莫迪斯蒂諾強調了泰勒絲巡演的重大影響。通過不斷攀升的門票價格、打破記錄的入場人數和驚人的收入，泰勒絲的巡演對音樂產業留下了不可磨滅的印記。
Each show of her Eras tour has grossed around $13 million, totaling more than $300 million after the initial 22 concerts. Swift's ability to evoke powerful emotions through her music, according to David Herlihy, a professor at Northeastern specializing in the music industry, justifies fans' willingness to pay premium prices for an unforgettable experience.
在她的「時代巡迴演唱會」中，每場演出的總票房約為1300萬美元，在前22場演出後便超過了3億美元。根據東北大學另一位教授大衛·赫利希的說法，泰勒絲通過音樂引起觀眾強烈情感，這正是粉絲願意為難忘的體驗支付高價的原因。
Beyond ticket sales, Swift's tour revenue is supplemented by sponsorships and merchandise sales. Devoted fans seek memorabilia to commemorate their Eras experience, further contributing to Swift's substantial earnings. However, Herlihy acknowledges that costs such as staging, crew compensation, and profit sharing with songwriters do impact Swift's overall earnings.
除了門票銷售外，泰勒絲的巡演收入還來自贊助和週邊商品銷售。忠實的粉絲購買紀念品來紀念他們的「時代」體驗，進一步為泰勒絲的收入做出貢獻。然而，赫利希認為，舞台設計、工作人員薪資以及與詞曲作家的利潤分享等成本確實會影響泰勒絲的整體收入。
Swift's influence extends beyond personal profit, as her presence drives economic activity in cities hosting her concerts. Visitor spending on accommodations, dining, transportation, and various local businesses significantly bolsters the local economies. Notably, a single Swift performance in Colorado was projected to inject $140 million into the state's GDP, while her tour stimulated travel and tourism in regions across the nation.
泰勒絲的影響力不僅僅體現在個人利潤方面，她的存在還推動了舉辦音樂會城市的經濟活動。遊客在住宿、餐飲、交通和各種本地企業上的支出顯著地促進了當地經濟。值得注意的是，泰勒絲在科羅拉多的一場演出被預測將為該州的GDP注入1.4億美元，而她的巡演則在全國各地刺激了旅遊業。
In a surprising move, Swift distributed $55 million in bonuses to her Eras tour crew, showcasing her commitment to equitable compensation and fostering a positive work environment. This gesture aligns with broader trends of employers sharing profits with their workers, especially in a post-COVID era of increased profits and tighter labor markets.
令人驚訝的是，泰勒絲向她的「時代」巡演團隊分發了5500萬美元的獎金，展示了她對公平報酬和積極工作環境的承諾。這種舉動與雇主與員工分享利潤的整體趨勢相符，特別是在利潤增加和勞動市場變得更加緊張的後疫情時代。
As Swift's tour continues to captivate audiences globally, her strategic business decisions underscore her commitment to both artistic expression and economic impact. While her profound generosity sets a precedent, it remains to be seen if others in the entertainment industry will follow suit. Swift's unique ability to combine emotion and capitalism places her at the forefront of a new era of celebrity entrepreneurship, leaving an enduring mark on the economy and labor landscape.
隨著泰勒絲的巡演在全球繼續吸引觀眾，她的戰略性商業決策凸顯出她對藝術表達和經濟影響的承諾。儘管她的慷慨行為樹立了榜樣，但娛樂業中的其他人是否會效仿仍然有待觀察。泰勒絲獨特的能力將情感和資本主義相結合，使她站在名人創業的新時代前沿，對經濟和勞動格局留下了不朽的印記。
Reference article: https://news.northeastern.edu/2023/08/11/taylor-swift-economy-impact/