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國際時事跟讀 Ep.K727: MrBeast's $250,000 X Experiment: Unveiling the Power of Creator Monetization
Highlights 主題摘要：
- MrBeast's X Experiment Success: MrBeast's X video experiment demonstrated the significant earnings potential for major influencers, earning over $250,000 and showcasing the power of creator monetization.
- X's Monetization Challenges: Despite MrBeast's success, disparities and concerns arise within X's creator program, with varying payouts and fears of inflammatory content linked to premium subscribers.
- Platform-Specific Monetization: MrBeast's unique success on X is attributed to his massive following, pre-roll video ads, and Shopify's involvement, emphasizing the importance of platform-specific monetization strategies.
Influencer MrBeast, known off-screen as Jimmy Donaldson, recently tested Elon Musk's theory on X, the social media platform owned by Musk. Surprisingly, MrBeast revealed that a single video he posted on X earned him over $250,000, showcasing the potential windfall for major internet personalities participating in the platform's new ad revenue sharing program.
知名網紅MrBeast，本名Jimmy Donaldson，最近在由Elon Musk擁有的社群平台X上測試了Musk的理論。令人驚訝的是，MrBeast透露，他在X上發布的一個影片讓他賺了超過25萬美元，展示了參與該平台新的廣告收益分潤計劃的主要網紅可能獲得的潛在豐厚利潤。
Elon Musk introduced this program in July, aiming to share revenue from ads displayed in response to high-performing content. The catch: creators must subscribe to X's premium service. This initiative not only aligns X with competitors like Meta, YouTube, and TikTok but also strives to boost the platform's ad business.
Elon Musk於七月推出了這項計劃，目的是回饋表現成果優異的內容，並分出廣告收益。問題是：創作者必須訂閱X的高級服務。這個行動不僅使X與Meta、YouTube和TikTok等競爭對手保持一致，還努力提振了平台的廣告業務。
Despite MrBeast's initial reluctance to regularly post on X, he decided to experiment by uploading an older video about testing expensive cars. Surpassing 160 million views, the video demonstrated the potential for meaningful earnings through X's nascent ad revenue sharing program. However, MrBeast cautioned that results might not be uniform for all creators.
儘管MrBeast最初不願意定期在X上貼文，但他決定上傳一個有關測試昂貴汽車的舊影片來進行實驗。該影片的觀看次數超過了1.6億次，展示了透過X新興的廣告收益分潤計劃實現有意義收入的潛力。然而，MrBeast警告說，結果可能不能套用到所有創作者上。
MrBeast's substantial payout can be attributed to his massive X following of over 27.5 million users. The influencer's engagement likely contributed to higher revenue per view, as advertisers sought the attention his content was garnering.
MrBeast巨額的收入歸功於他在X上的龐大追隨者，超過2,750萬用戶。這位網紅的參與可能有助於提高每次觀看的收入，因為廣告商們都在尋求他的內容所帶來的關注度。
While MrBeast celebrated his success, not all creators on X share the same sentiment. Conservative commentator Dan Bongino received a mere $379, sparking criticism of X's creator program. Some fear that paying X Premium subscribers, whose posts are already boosted by the algorithm, might encourage inflammatory content.
儘管MrBeast慶祝他的成功，但並非所有X上的創作者都有相同的感受。保守評論員丹·邦吉諾僅收到379美元，引發對X創作者計劃的批評。有人擔心訂閱X高級服務後，他們的貼文會立刻被演算法提升，可能會促使發表更具爭議或冒犯性的內容。
While MrBeast's experiment may bring him considerable earnings, it's essential to note that X's monetization rules count views only from Premium subscribers. This subscription-based model may limit broader creator monetization experiences on X. The platform's payout system has faced scrutiny, with disparities observed between payouts for favored accounts and other users.
雖然MrBeast的實驗可能為他帶來可觀的收益，但需要注意的是，X的盈利規則僅計算高級訂戶的觀看次數。這種基於訂閱的模式可能會限制在X平台上更廣泛的創作者盈利體驗。該平台的付款制度受到質疑，因為可以觀察到對喜愛帳戶和其他用戶之間的分潤存在差異。
In conclusion, MrBeast's $250,000 X experiment sheds light on the potential earnings for major internet personalities, but it also underscores the challenges and disparities within X's creator monetization landscape.
總之，MrBeast的25萬美元X平台實驗，顯示了重點網紅的潛在收益，但也凸顯了X的創作者盈利環境中的挑戰與差異。
Keyword Drills 關鍵字：
- Initiative (i-ni-ti-a-tive): Elon Musk introduced this initiative in July, aiming to share revenue from ads displayed in response to high-performing content.
- Demonstrated (de-mon-strat-ed): Surpassing 160 million views, the video demonstrated the potential for meaningful earnings through X's nascent ad revenue sharing program.
- Commentator (com-men-ta-tor): Conservative commentator Dan Bongino received a mere $379, sparking criticism of X's creator program.
- Inflammatory (in-flam-ma-to-ry): Some fear that paying X Premium subscribers might encourage inflammatory content.
- Monetization (mon-e-ti-za-tion): MrBeast's success on X sheds light on the potential earnings for major internet personalities and the challenges within X's creator monetization landscape.
Reference article:
1. https://edition.cnn.com/2024/01/23/tech/mr-beast-x-video-worth/index.html
2. https://mashable.com/article/mrbeast-x-video-upload-experiment