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Highlights 主題摘要：
- The potential US ban on TikTok has raised concerns among creators and small businesses worldwide, as it has become a significant revenue generator.
- Entrepreneurs may need to adapt and shift their operations to other online platforms, but reaching the Gen Z audience could prove challenging.
- Beyond financial impact, TikTok serves as a virtual community space, and losing this could be a significant blow to creators and businesses.
The recent decision by the US government to ban TikTok, unless its parent company ByteDance sells the app to non-Chinese owners, has raised concerns among creators and small businesses worldwide. With over 150 million users in the US alone, TikTok has become a significant revenue generator for many entrepreneurs, driving billions of dollars in sales and contributing to the GDP of several countries. The potential ban has left many wondering about the future of their businesses and the impact it may have on their livelihoods.
美國政府最近決定禁止 TikTok，除非其母公司字節跳動將該應用程式出售給非中資擁有者，此舉引起了全球創作者和小型企業的擔憂。僅在美國就有超過 1.5 億用戶，TikTok 已成為許多企業家的重要收入來源，帶動了數十億美元的銷售額，並為多個國家的 GDP 做出貢獻。潛在的禁令讓許多人對其業務的未來以及可能對其生計產生的影響感到疑惑。
For many full-time content creators like Shira and Ileana Justine, TikTok has been a primary source of income through partnerships and sponsored content. The platform has allowed them to grow their audiences and reach a dedicated following, which has been crucial to their success. The ban has left them concerned about the potential loss of jobs and the lack of fallback options for creators who rely solely on TikTok for their income.
對於許多全職內容創作者，如 Shira 和 Ileana Justine 而言，TikTok 一直是通過合作夥伴關係和贊助內容獲得收入的主要來源。該平台讓他們得以增加粉絲，並獲得忠實的追隨者，這對他們的成功至關重要。該禁令讓他們擔心可能失去工作，以及完全依賴 TikTok 獲得收入的創作者缺乏後備選擇。
While the ban may not spell the end for all businesses, experts suggest that entrepreneurs will need to adapt and shift their operations to other online platforms. The digital economy has changed the way consumers collect information and make purchasing decisions, making it challenging for businesses to revert to pre-social media strategies. Although alternatives like Meta exist, reaching the Gen Z audience that drives a significant portion of TikTok spending may prove difficult. The ban also has global implications, with international brands and entrepreneurs potentially losing access to their US audiences, which could be particularly devastating for smaller enterprises.
雖然禁令可能不意味著所有企業的終結，但專家建議企業家需要適應並將業務轉移到其他線上平台。數位經濟已改變了消費者收集資訊和做出購買決策的方式，使企業難以恢復到社交媒體之前的策略。儘管 Meta 等替代方案確實存在，但要觸及推動 TikTok 大部分支出的 Z 世代受眾可能會很困難。該禁令還具有全球影響，國際品牌和企業家可能失去進入美國受眾的機會，這可能對小型企業特別具有破壞性。
Beyond the financial impact, TikTok has also served as a virtual gathering space for communities across generations and countries. Matt McGuckin, known as Dappz Sports on TikTok, has not only built a successful sports trading card business but has also created jobs for people affected by industry strikes. While he may explore alternative platforms to ensure his business's survival, the potential loss of the community he has built on TikTok would be a significant blow. As the legal battle between ByteDance and the US government unfolds, creators and small businesses worldwide anxiously await the outcome, hoping to find ways to adapt and thrive in the face of this challenge.
除了財務影響外，TikTok 還作為跨世代和國家社區的虛擬聚會空間。Matt McGuckin 在 TikTok 上被稱為 Dappz Sports，他不僅建立了一家成功的體育交易卡業務，還為受行業罷工影響的人創造了就業機會。雖然他可能會探索替代平台以確保其業務的生存，但可能失去他在 TikTok 上建立的社區將是一個沉重的打擊。隨著字節跳動與美國政府之間的法律戰開始，全球的創作者和小型企業都在焦急地等待結果，希望能找到適應和在這一挑戰中茁壯成長的方法。
Keyword Drills 關鍵字：
- Livelihood (Live-li-hood): The potential ban has left many wondering about the future of their businesses and the impact it may have on their livelihoods.
- Crucial (Cru-cial): The platform has allowed them to grow their audiences and reach a dedicated following, which has been crucial to their success.
- Alternative (Al-ter-na-tive): Although alternatives like Meta exist, reaching the Gen Z audience that drives a significant portion of TikTok spending may prove difficult.
- Survival (Sur-viv-al): While he may explore alternative platforms to ensure his business's survival, the potential loss of the community he has built on TikTok would be a significant blow.
- Anxiously (Anx-ious-ly): As the legal battle between ByteDance and the US government unfolds, creators and small businesses worldwide anxiously await the outcome, hoping to find ways to adapt and thrive in the face of this challenge.
Reference article: https://www.bbc.com/worklife/article/20240425-us-tik-tok-ban-small-business-creator-revenue